These eType Advertising and Sponsorship Terms and Conditions (“Ts & Cs”) apply to all advertising that is placed or agreed to be placed by eType Limited, a company registered in England and Wales under company number 3854111, (“eType”) on interactive properties (such as web-sites) represented by eType or any of its divisions (“Publisher Media”). Anyone placing an order that is accepted by eType (an “IO”) for the placement of advertising or sponsorship in Publisher Media (an “Advertiser”) is deemed to agree to these Ts & Cs; eType does not permit any other terms or conditions to apply to such orders. An IO in combination with these Ts & Cs constitutes an “Agreement”. If an Agency is identified in and enters into an IO, it is treated as the Advertiser for the purposes of these Ts & Cs.
a. eType agrees to place on one or more Publisher Media advertisements or sponsorship specified in an IO that comply with these Ts & Cs (“Advertising”).
b. Unless otherwise expressly agreed by eType in the relevant IO, timing and positioning of Advertising shall be at the discretion of eType and the relevant Publisher Media’s proprietor (the “Publisher”), and shall appear on such Publisher Media, or part thereof, as may be selected by eType.
c. Advertiser undertakes to provide to eType, at Advertiser’s expense all creative and other materials which are to be included in the Advertising (collectively, “Materials”). The Materials shall be provided in such format, by such means of submission, and such period in advance of the planned commencement date of the relevant Advertising, as eType specifies from time to time.
d. Advertiser acknowledges that all Materials (including, without limitation, the creative of any “redirect”) are subject to the approval of eType and the Publisher. Any review of and/or approval by eType of Materials shall not be deemed to constitute an acceptance by eType or the Publisher that such Materials comply with these Ts & Cs, nor does it constitute a waiver of eType’s or the Publisher 's rights hereunder. eType reserves the right to require modification or replacement of Materials that do not meet eType’s or the Publisher’s requirements.
e. Advertiser may provide reasonable updates to Materials for Advertising, consistent with eType’s above requirements. eType will arrange for the placing of such updates within a reasonable time after receipt from Advertiser.
f. eType shall be entitled to dispose of any Materials delivered to it unless prepaid return arrangements have previously been made between eType and Advertiser.
g. Advertiser acknowledges that eType does not own, and is not responsible for the content or any legal compliance of, Publisher Media.
h. Where the IO specifies a Behaviourally Targeted Segment, then the targeting of the relevant Advertising shall be according to eType’s - and not, for the avoidance of doubt, the Advertiser’s or any third party’s - specification for the composition of that Behaviourally Targeted Segment.
a. Subject to any other invoicing arrangement expressly set out in the relevant IO, eType will be entitled to invoice the Advertiser (i) the Total Cost (referred to as “Net Charges” below) specified in the IO, (ii) based on the assumption that the Completion Criteria will be entirely met for the Campaign, and (iii) pro-rated in monthly instalments, on or more of which instalments may be advance, where so required by eType, during the Campaign; provided that eType shall be entitled to require payment in advance of all Net Charges for the entirety of the Advertising ordered under an IO if the Advertiser has not been approved by eType’s finance department for credit.
b. A “Campaign” is the measurable quantum of Advertising specified in the IO; a Campaign will be completed when, save as provided in Clause 4 d., 10 a. and 10 d. of these Ts & Cs:
i. the number of Impressions, Clicks or other events (as determined by the triggering of a third-party conversion pixel based on a specified goal) set out in the IO for that Advertising have been delivered either (a) on Publisher Media, or (b) if a Behaviourally Targeted Segment is specified, against that Behaviourally Targeted Segment within Publisher Media; or
ii. in the case of sponsorship Advertising, the Advertising in question has appeared on Publisher Media for the period specified in the IO,
collectively, the “Completion Criteria”.
c. In these Ts & Cs:
i. an “Impression” counts when it is made by a bona fide third party visitor upon a page of Publisher Media where Advertising appears; and
ii. a “Click” counts when it is made by a bona fide third party visitor upon the relevant Advertising.
d. All invoices shall be paid within 30 days of invoice date. If any are unpaid, eType shall have the right, in its sole discretion, to discontinue all Advertising pending the Advertiser’s payment of all sums that are due. Advertiser will be responsible for all reasonable expenses (including legal fees) incurred by eType in collecting unpaid amounts; and eType shall be entitled to require Advertiser to pay interest at the rate of three per cent above the then-current annual base rate of HSBC Bank from the date of the relevant invoice until the actual date of payment.
e. In the event that any taxes (such as Value Added Tax) are required to be paid on sums specified in an IO, such taxes shall be assumed and paid by Advertiser in the amount and manner specified by law.
a. eType uses third party ad-serving software (“Ad Software”) to report on the number of Impressions and Clicks on Publisher Media where Advertising appears.
b. The performance of Campaigns shall be determined exclusively on the basis of the Ad Software statistics.
i. After a Campaign (or any re-run under sub-Clause i. below) has completed, the Advertiser may request from eType a report detailing how the criteria for completion of the Campaign have been satisfied (a “Completion Report”). If so requested by the Advertiser, eType will obtain a Completion Report from the provider of the Ad Software and forward it to the Advertiser.
c. If so requested by an Advertiser, eType will issue the Advertiser with one login to the Ad Software for each campaign of Advertising. This login will allow the Advertiser to have access to information regarding the day-to-day activity of an Advertising campaign.
a. Advertiser undertakes that it is, and will continue to remain, entitled to include each item of Advertising, and to authorise eType to include each item of Advertising, in any or all parts of Publisher Media.
b. Advertiser undertakes that each item of Advertising, all of its content and any web-sites or other properties linked to from it do not and will not appear to (a) infringe any applicable law, rule, regulation, standard or code (including, without limitation, any promulgated by the United Kingdom Advertising Standards Authority or any equivalent entity in any jurisdiction in which such advertisement is accessible), (b) infringe the intellectual property (including, without limitation, copyright) or other rights of any person or entity, nor require payment (including mechanical royalty or performing rights payments for use of music, union payments, rental right payments, author royalties or trade mark royalties) to be made, (c) infringe exclusive sponsorship rights, whether in relation to a sporting event or competition or otherwise, apparently held by a third party, (d) fail to conform to restrictions on the material that may appear therein, as expressed in the IO or in any communication received by the Advertiser from eType, whether in writing, by email or orally, or (e) contain any virus, worm, Trojan horse or other contaminant that may be used to access and modify, delete or damage any data file or other computer program.
c. Advertiser agrees to indemnify and keep indemnified eType and its officers and employees against all claims, demands, liabilities, costs and expenses, including reasonable legal fees on a solicitor and client basis, arising in connection with any breach of sub-Clause a. or b. above, or any other provision of an Agreement.
d. eType shall be entitled to remove from Publisher Media without notice and without compensation to the Advertiser any Advertising that appears (in eType’s, a Publisher’s or any notifying person’s reasonable opinion) to contravene sub-Clause a. or b. above. In such event, eType shall be entitled to invoice the Advertiser for the remainder of the Campaign as if the Completion Criteria for it had been entirely met.
e. Unless eType agrees otherwise in writing, Advertiser shall not be entitled to access or use, and shall gain no rights in, any information collected by eType concerning users of Publisher Media on which any Advertising appears (such as, without limitation, personal data and identifiers, transactional information, click-stream data and demographic data).
f. Advertiser grants to eType and the Publisher the right to reproduce, throughout the world, on or in promotional or advertising material promoting or advertising eType or the opportunity to advertise on Publisher Media, screen shots of all or any part of the Advertising as it appears on Publisher Media.
a. Advertiser may not resell, assign or transfer any of its rights (including, without limitation, the right to place any advertising) or obligations under an Agreement without eType’s prior written consent.
b. Each party shall comply with such duties (including, without limitation, any as to privacy, confidentiality or data protection) as it may owe in respect of any information that comes into its possession or control in connection with any Advertising or other activity conducted under an IO.
Except as may be contained expressly in an IO, Advertiser acknowledges that:
a. no undertaking is given as to the number of Impressions, Clicks or other events that may occur in relation to any Advertising; and
b. any proposed objectives, target audience or proposed tactics are indicative only, and eType does not commit to them.
a. Each party (“Disclosee”) shall keep confidential all Confidential Information of the other party (“Discloser”) and shall not disclose any such Confidential Information save to such employees, agents or sub-contractors of the Disclosee who need to know the same for the purposes of an Agreement.
b. For the purposes of this Clause, "Confidential Information" means all information which is expressed to be or ought reasonably to be regarded as the confidential information of the Discloser (including, without limitation, business or financial details and arrangements of the Discloser).
c. Advertiser agrees that it shall not object to eType conducting advertising research using data provided by or relating to Advertiser, to be used in aggregate.
Save to the extent that they are expressed in these Ts & Cs, all representations, conditions, warranties and terms relating to the services provided by eType under or in connection with an Agreement (whether statutory or otherwise, and including, without limitation, any as to the fitness for a particular purpose, satisfactory quality or merchantability of any thereof) are hereby excluded by eType to the fullest extent permitted by law.
a. Nothing in these Ts & Cs limits eType 's liability for death or personal injury resulting from eType 's negligence.
b. If any Advertising is run incorrectly or not in accordance with the relevant IO, then eType’s entire liability and Advertiser’s entire remedy shall be for eType to arrange for the relevant Advertising to be re-run substantially in accordance with that IO (save for any timing requirements contained in it) – see further Clause 3 c. of these Ts & Cs.
c. Except for liability arising or dealt with under sub-Clause a. or b. above, eType 's aggregate liability arising under or in connection with an Agreement (whether such liability arises from negligence, breach of contract or howsoever) in respect of any Agreement shall not exceed the greater of: (i) the total amounts payable by Advertiser under the relevant IO; and (ii) £1,000; provided that in no event will eType be liable to Advertiser or any other person for or in respect of any indirect or consequential loss or damage, or for any loss of data, profit, revenue, contracts or business, howsoever caused (whether arising out of any breach of an Agreement or these Ts & Cs, any negligence of eType or any other person or otherwise), even if the same was foreseeable by, or the possibility thereof is or has been brought to the attention of, eType.
a. eType may immediately terminate any IO upon notice to Advertiser in the event of default by Advertiser in the payment of any invoice or any other breach of the terms of an Agreement. In such event, all Net Charges under any then-outstanding IO shall thereupon become immediately due and payable and eType shall be entitled to invoice the Advertiser for such charges and for the remainder of any Campaign under the terminated IO as if the Completion Criteria for it had been entirely met.
b. Termination of these Ts & Cs shall not release Advertiser from its obligation to make payment for all Advertising that has been displayed, or for other charges that have been incurred prior to the date such termination becomes effective.
c. Advertiser may terminate an IO immediately on written notice to eType in the event that eType is in material breach of these Ts & Cs, and such breach remains unremedied within thirty days after written notice given by Advertiser specifying the breach and requiring its remedy.
d. Additionally, the Advertiser may terminate an IO by two full working days’ notice to eType, provided that in such event eType shall be entitled at any time thereafter to invoice the Advertiser for the entirety of each Campaign under the terminated IO as if the Completion Criteria for it had been entirely met. For the purposes of these Ts & Cs, “working day” means a day other than Saturdays, Sundays and public holidays in England and Wales.
e. Any termination of an IO under this Clause shall be without prejudice to any rights accrued in favour of either party in respect of any breach committed prior to the date of (or giving rise to) such termination and to those provisions of the relevant Agreement which are by their construction intended to survive such termination.
All notices and other communications to be given under these Ts & Cs or any Agreement shall be given in writing to either party at the address or email address specified in the IO. All notices shall be deemed given within one day after dispatch (in the case of notice by email, provided read receipt is obtained and retained) or three working days after dispatch (in the case of notice given by first class, recorded delivery post, provided proof of sending is retained).
Each Agreement contains the entire agreement and understanding between the parties with respect to the subject matter thereof, and (in relation to such subject matter) supersedes all prior discussions, understandings and agreements between the parties and their agents (or any of them) and all prior representations and expressions of opinion by either party (or its agents) to the other party (or its agents), save that neither party shall limit or exclude or be deemed to limit or exclude any fraud or fraudulent representation by that party (or its agents) to the other party (or its agents) by this Clause.
a. If any provision of an Agreement is or becomes invalid or illegal in any respect such provision shall be deemed to be severed from the Agreement but the validity, legality and enforceability of the remaining provisions of the Agreement shall not be affected or impaired thereby.
b. A failure by either party to exercise and any delay forbearance or indulgence by either party in exercising any right, power or remedy under an Agreement shall not operate as a waiver of that right, power or remedy or preclude its exercise at any subsequent time.
c. eType shall be entitled to sub-contract the performance of any of its obligations under an Agreement, and (provided it notifies Advertiser thereof) to assign all or any of its rights and obligations under each Agreement and these Ts & Cs.
d. Advertiser shall not assign or otherwise transfer any of its rights and obligations under an Agreement to any other person without the prior written consent of eType.
e. The Clause headings in these Ts & Cs and each Agreement are included for convenience only and shall not affect the construction of the relevant Agreement.
f. Nothing in an IO shall prevail over any these Ts & Cs unless it is expressly stated to do so in the IO.
g. Words and phrases accorded a particular meaning in any Clause shall (unless the context otherwise requires) be accorded that meaning when they appear elsewhere in the relevant Agreement.
h. Neither party shall be liable for any breach of an Agreement that results from matters beyond such party’s reasonable control, provided that both parties shall work together to ameliorate the effects thereof.
a. These Ts & Cs and each Agreement shall be governed by English law.
b. All disputes arising out of or in connection with these Ts & Cs or any Agreement shall be subject to the non-exclusive jurisdiction of the Courts of England.
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