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MIG Ad Ops & Technology − Adops − +44 (0)20 7436 5255

Standard Creative

Lead−Time

2 working days prior to campaign start

Number of Creative Assets

2 total (+ back GIF up for SWF) or 3rd party redirect

1. Creative Asset

Dimensions in pixels:

  • 300 x 250 - MPU
  • 728 x 90 - Leaderboard
  • 468 x 60 - Banner
  • 120 x 600 - Skyscraper
  • 160 x 600 - Supersky
  • Other sizes may be available on request

File Format: Adobe SWF (with back up GIF), GIF, JPG, PNG

File Size:

  • 50 kb max

Animation Length: 15 seconds max

Looping: Infinite

2. Creative URL

Click counting or destination URL must be supplied.

Expandable Creative

Lead−Time

5 working days prior to campaign start

General Information

eType is able to serve expandable creative locally, but usually this type of creative is 3rd party served by a Rich Media vendor.

Number of Creative Assets

4 total or 3rd party redirect

1. Creative Asset

Dimensions in pixels:

  • 300 x 250 to 600 x 300 max leftwards
  • 728 x 90 to 728 x 300 max downward
  • 468 x 60 to 468 x 200 max downward
  • 120 x 600 to 420 x 600 max leftwards
  • 160 x 600 to 460 x 600 max leftwards
  • Other sizes may be available on request

File Format: Adobe SWF (with back up GIF for initial asset)

File Size:

  • 50 kb max initial asset
  • 50 kb max expanded asset

Animation Length: 15 seconds max

Looping: Infinite

2. Creative URL

Click counting or destination URL must be supplied.

Comments:

  • Expanded asset covers initial asset
  • Expanded asset must have close button in bottom right corner
  • Creative expands only on mouse-over or click
  • Creative must contract on mouse-off

Overlay / Floating Ad

Lead−Time

5 working days prior to campaign start

General Information

eType is able to serve floating ads locally, but usually this type of creative is 3rd party served by a Rich Media vendor.

Number of Creative Assets

2 total or 3rd party redirect

1. Floating Creative

  • Dimensions in pixels: 400 x 400 pixels max
  • File Format: DHTML and Adobe SWF
  • File Size: 50 kb max
  • Animation Length: 15-30 seconds max
  • Looping: None

2. Click URL

Click counting or destination URL must be supplied.

Comments: Creative must have a close button in top left corner

Pop-Under

Lead−Time

2 working days prior to campaign start

General Information

Please supply assets larger than 500 kb via FTP download. Please contact MIG Ad Ops & Technology if you require an FTP site access.

Number of Creative Assets

Any or 3rd party redirect

1. Window

  • Dimensions in pixels: 800 x 600 pixels max
  • File Format: HTML 1.1 calling external assets
  • File Size: 50 kb max

2. External Assets

  • Quantity: Unlimited within reason
  • File Format: Adobe SWF (with back up GIF), GIF, JPG, PNG
  • File Size: 50 kb max each, total 200 kb
  • Animation Length: 15 secs max
  • Looping: Infinite

3. Click URL

Click counting or destination URL must be supplied.

Expandable Video Banner

Lead−Time

5 working days prior to campaign start

General Information

Please supply precise instruction including a screen shot of the video asset positioning within the expanded asset.

Number of creative assets

7 total

1. Initial Asset (non-expanded state)

  • Dimensions in pixels: 728 x 90 pixels
  • File Format: Adobe FLA
  • File Size: 50 kb max when published to SWF, playing after initial 10 kb download
  • Animation Length: 15 secs max
  • Looping: Infinite

2. Expanded Asset

  • Dimensions in pixels: 728 x 90 pixels
  • File Format: Adobe FLA
  • File Size: 50 kb max when published to SWF, playing after initial 10kb download
  • Animation Length: 15 secs max
  • Looping: Infinite

3. Video Asset

  • Aspect Ratio: 4:3 or 16:9 (to fit within 728x300 pixel expanded asset)
  • File Format: Adobe FLV
  • File Size: 2 MB max
  • Animation Length: 15 secs max
  • Encoded bit rate: 200, 500 or 750 kbps (no dial-up)
  • Video Length: 15-30 seconds
  • Looping: None
  • Video Play: Auto play, must include pause/play/fwd/rwd controls
  • Audio: Auto play with on/off/volume control

4. Backup Asset (for browsers without the correct Flash plug in or dial up users)

  • Dimensions in pixels: 728 x 90 pixels
  • File Format: GIF, JPG, PNG
  • File Size: 30 kb max
  • Animation Length: 15 secs max
  • Looping: Infinite

5. Fonts

Please supply all fonts used for this creative.

6. Impression tracking asset

An img src URL for a 1x1 blank pixel

7. Click URL

Click counting or destination URL must be supplied

Pre / Mid & Post-Roll Video (Linear Video Ad)

Lead-time

3 working days prior to campaign start

Number of creative asset

3 - 4 total

1. Video Assets

  • Panel Aspect Ratio: 4:3 or 16:9
  • Panel Size: Recommended minimum 300 x 225
  • File Format: Adobe FLV
  • Encoded Bit Rate: 200, 500 or 750 kbps (no dial-up)
  • File Size: 2 Mb max
  • Video length: 30 seconds max
  • Looping: None

2. Impression Tracking Asset

Upto 3 img src URLs for a 1 x 1 blank pixel - 1 for tracking the start, middle and end of the ad.

3. Click URL

Click counting or destination URL must be supplied

Video Overlay / Ticker (Non-Linear Video Overlay Ad)

Lead Time

5 working days prior to campaign start

General information

All assets are preferred in ActionScript 3 (AS3)

Number of creative assets

4 minimum

1. Minimized Asset

  • Dimensions: 300x50 pixels
  • File Format: Adobe SWF, GIF, JPG or PNG
  • File Size: 50 kb max
  • Animation Length: 15 seconds max
  • Looping: Infinite

2. Expanded (Video) Asset

  • Panel Aspect Ratio: 4:3 or 16:9
  • Panel Size: recommended minimum 300 x 225
  • File Format: Adobe FLV
  • Encoded Bit Rate: 200, 500 or 750 kbps (no dial-up)
  • File Size: 2 Mb max
  • Video length: 15-30 seconds
  • Looping: None

3. Residual Asset (optional)

  • Dimensions: 300x25 pixels
  • File Format: Adobe SWF, GIF, JPG, PNG or text
  • File Size: 50 kb max
  • Animation: 15 seconds max
  • Looping: Infinite
  • Character length (for text only): 40 characters in 1 line

4. Impression Tracking Asset

An img src URL for a 1x1 blank pixel with up to 3 assets.

5. Click URL

Click counting and destination URL must be supplied with up to 2 assets.

3rd Party Vendors

Lead time

2 working days for standard and 5 working days for Rich Media prior to campaign start

General Information

Please supply tags with clear instruction on how and where to implement publisher click counting and random number macros.

eType uses DoubleClick DART for Publishers (DFP). Please send us Internal Redirect Double Click tags if you are a DFA customer.

Accepted Vendors

We accept 3rd Party Redirects from the following Vendors:

  • Atlas Solutions (Media Console)
  • Bluestreak
  • DoubleClick - Dart for Advertisers (DFA)
  • Eyeblaster
  • Eyewonder
  • Flashtalking
  • Mediaplex MOJO Adserver
  • Pointroll
  • Unicast

Other vendors may be accepted and are subject to testing. Please allow 5 days for this.

Adobe Flash SWF Creative (Not FLA)

Lead-time

2-5 working days prior to campaign start

General information

  • All SWF creative must use clickTag method (in the ActionScript of buttons)
  • SWF must be published in the second latest version of Adobe Flash (e.g. currently the latest version is 10 so please supply the published SWF in version 9)
  • Audio play must be user initiated by clicking on a audio control button
  • Movie creatives must start playing after initial 10 kb download
  • Frame rate: 25 per second
  • Backup GIF/JPG/PNG images must be supplied with all SWF creative

Click URL

Click counting or destination URL must be supplied

For more information and resources about Adobe Flash please refer to http://www.adobe.com/products/flash/

clickTag Method

When creating Flash banners it is necessary that the creatives destination (click-through) URL is not hard coded into the SWF file, otherwise click counting will not be possible. Instead, the "clickTag" variable should be used. The value of this variable can then be handed over to the Flash creative by the ad server.

Advantages

  • Both sides can count clicks in the ad server
  • It isn't necessary to return the Flash file to the designer if the destination URL needs to be changed
  • The destination URL can easily be checked
  • There's no need for the Flash designer to know the destination URL

Implementation

To implement the clickTag click counting method in your Flash creative, simply insert a new top-layer button in the clickable area and add the following action:

ClickTag Actions

It should look something like the below:

ClickTag Actions Window

Ensure that:

  • clickTag is lower case, except for the 'T' which must be upper case
  • The target window is "_blank"

Multiple click-throughs

The process is almost the same for Flash creatives which contain multiple clickable zones with different destination URLs. Follow the procedure outlined above, but instead of clickTag use clickTag1, clickTag2, clickTag3, etc for each clickable area.

Remember that when you send us your clickTag'd .swf, we also need to know the URL(s) for the click-through.

Note: Please don't be tempted to use on (press) in place of on(release) this action is often masked by pop-up blockers.


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