eType Ad Formats

eType offers a wide range of ad formats. In this section you can find information about dimensions, sizes and file formats, making designing and submitting your creative as easy as possible.

eType's aim is to accept all popular advertising formats, making the management and delivery easier through our online interface. Listed below are our basic creative formats. Other formats are available on request.

Banners

Above-the-fold positioning of most banners provides exceptional visibility. The standard size is 468 pixels wide by 60 pixels tall. Creatives can be static gif, jpg or animated gif/flash.

Leaderboard

A Leaderboard ad normally appears on the top of the page. It is much larger than the standard banner at 728 pixels wide by 90 pixels high. Remains visible as users scroll down the page providing constant visibility. Creatives can be static gif, jpg or animated gif/flash.

Skyscraper

A high impact advertisement that is usually shown at the right hand side of the screen. The standard size is 120 pixels wide by 600 pixels high. Creatives can be static gif, jpg or animated gif/flash.

MPU

MPU ads are perfect for rich media, well-integrated into content, associating your message with highly specific site-related articles. Standard size is 300 pixels wide by 250 pixels high. Creatives can be static gif, jpg or animated gif/flash.

Pop-Under

Pop-Under ads are displayed in a new browser window behind the current browser window. As the ad is in its own window the size can be much larger with a width of 720 pixels and a height of 300 pixels. Creatives can be static gif, jpg or animated gif/flash.